When a guest agrees to appear on your podcast, there are several things that you can do to make the process more pleasant for them. One of the best things is creating an easy form for them to fill out prior to their interview. Using a tool like Typeform, Google Forms, or something similar tool, you can collect the information you need to not only prep for the interview but also make sure that you're setting the right expectations for what the guest can expect.
Read MoreWhenever anyone talks about podcasts and podcasting, it’s usually in relation to the explosive growth over the last several years. Everyone has a podcast! However, the focus tends to conflate the channel of podcasting with the entertainment industry of Podcasting, giving the impression that unless you can get millions of listeners, you shouldn’t create a podcast.
Read MoreZoom is a great tool for video conferencing and remote meetings. While you can also use it to record remote podcast interviews, there are a few things you should configure in order to ensure the audio you’re capturing is of the highest quality.
Read MoreYou’ve probably heard podcasters politely ask for reviews on your favorite shows, but why is it important to leave reviews on Apple Podcasts?
Read MorePeople are underestimating just how much services like Spotify are going to change podcasting, especially on the podcast discovery side of things. Here's a quick example using episode-specific art.
Read MoreYour company has taken a huge step and created a branded podcast. However, producing your show is only half the battle. How you present your podcast has profound implications for listeners looking for more in-depth information about your show and provides a valuable discovery tool for new listeners coming from traditional channels like search and social.
Read MoreWhat is Microcontent and why do you need it? In our last blog post, we gave you an overview of how easy it is to generate microcontent from your podcast. We explained how podcast content can be easily broken down and repurposed into multiple strategic marketing pieces.
Read MoreDon’t think of your podcast as the end result of your marketing efforts...it’s really just the beginning of a content rich stream of possibilities. Podcast content can be easily broken down and repurposed into multiple strategic pieces of marketing. From one podcast you can generate blog posts, social media snippets, email campaigns and more. Here’s how it works and how it can benefit your business.
Read MoreThe secret is out...podcasting is one of the fastest and easiest ways to build brand awareness and establish influence. Executives that podcast can share their expertise with a wider audience making it easier than ever to capture interest and create a following, both internally and externally.
Read MoreSquarespace has built in support for hosting a podcast via your Squarespace website. But what if you want to host your podcast somewhere else (for example Transistor, Libsyn or Simplecast) while still using Squarespace to host your website? The easiest way to do that is to create a blog page for your podcast, and add each episode as a blog post as its published.
Pretty simple…almost.
Read MorePodcasting has been around for well over a decade but it’s probably not the first thing event planners think of when they’re building their marketing plan. Adding podcasts to your promotional mix can be just what your event needs to grow excitement and audiences. Podcast listeners already care about your message — they’ve tuned in specifically to hear what you have to say.
Read MoreGiven that the demand for podcasts continues to grow, the next question would be what does the podcast supply look like? Dave Zohrob, CEO of Podcast Analytics service Chartable, recently tweeted out that there are over 700,000 podcasts in the iTunes catalog. Is that too many?
Read MoreIf you look around the podcasting landscape it’s easy to see certain themes pop up in terms of what is being talked about. However charting in iTunes isn’t, and shouldn’t be, the sole goal of a podcast. Across the industry innovative uses of audio & podcasts are popping up, whose goal is not necessarily aimed at getting the largest audience possible.
Read MoreLast week the podcasting world couldn’t stop talking about the public launch announcement from Luminary Media. Luminary was previously in stealth mode, having raised over $40 million in funding back in May of 2018 to create the “Netflix of Podcasting”. When they launched last week, that number jumped to nearly $100 million in funding.
But what does being the Netflix of Podcasting mean and why are companies rushing to become it?
Read MoreWhat does a podcast in the iTunes Top 100 look like? Are there any best practices or patterns to surface that wold help you get your podcast into the Top 100? To start to answer this question, we created a list of different podcast properties, then looked at the top 100 chart in iTunes to see how things breakdown.
Read More
