Marketing and Audience Development

The beauty of a branded podcast is that it boosts your content offerings. With a podcast you have endless shareable clips for your blog and social media channels. Our audit service will give your team audience development recommendations to better serve, and grow, your audience. Here’s a sampling of the types of things we’ll look at:

• Social media marketing

• Mailing list for marketing and episode production

• Link sharing

• Mobile website

• Metadata: Description, title, keywords

• Content reuse

• Revenue models including sponsorship and advertising

• Guest promotion

Content Strategy

Your content is what your listeners come for and it needs to be direct and engaging. To that end, we will give recommendations on your show’s structure, the format, and the length. Our team is well versed in podcast marketing best practices and can advise you on every facet of content strategy. Our content audit will focus on areas including:

• Setting up a publishing schedule

• Creating a content calendar

• Sound: Loudness, bitrate, sample rate, file size

• Recording setup

• Content Marketing Mission Statement

• Show notes: link, keywords, transcriptions

• ID3 Tagging

Hosting & Distribution Technology

If you set up your podcast technology when you started your show and have never revisited it, we have some news for you: you’re probably missing a few things. There are different tech setups required for podcasts and that can be a barrier to entry. We perform an analysis of your podcast setup and provide recommendations on the best hosting and distribution services based on your company’s needs. We also look at:

• Making sure Google can index your podcast properly

• Submitting your podcast to the major directories including Apple Podcasts, Google Podcasts, and Spotify

• Verifying that your Podcast RSS feed is valid, complete, and secure

• Correct usage of Apple Smart banners for turning visitors into listeners

Analytics

Podcast analytics can be challenging. They’re fractured, inconsistent and poorly understood, yet they’re critical to understanding how your podcast is doing. We’ll take a look at your analytics and help you decipher what they mean in comparison to industry-wide trends. Your numbers also provide valuable insight for content planning and we’ll show you how to use your analytics to create a better show. Analytics markers we look at include:

• Identifying download trends

• Looking at consumption (i.e is anyone really listening?)

• Listener location and demographics

• Category positioning and chart trends

Your Audit Results

Once you’ve signed on for an audit, you’ll receive expert recommendations in each of the key areas listed above. Our team will dig into every facet of your podcast and share a report with our assessment. We’ll cover the overall health of your podcast and prioritized action items so you know what to steps to take. The result will be a detailed report that includes:

• Executive Summary - covers your podcast, goals, and summarizes our findings.

• Key Takeaways - Our audit result is comprehensive. That’s why we’ll pull out the main items we think you should focus on as well as what we would suggest you do to address them.

• In-Depth Results - This is where we break down all 30+ dimensions we look at, our results, and any notes that would be helpful so that you fully understand the results.

Here are some of the partners we’ve worked with