Why Are Reviews for Podcasts So Important?
You’ve probably heard podcasters politely ask for reviews on your favorite shows, but why is it important to leave reviews on Apple Podcasts?
All about algorithms
Much like your favorite social media networks such as Facebook, Instagram, and Twitter, algorithms are responsible for getting podcasts in front of the eyes and ears of their audiences. Each rating and review gives a little bump that pushes a show up higher in the rankings.
Beyond algorithms, ratings and reviews are important for gaining trust and credibility. If a new listener sees hundreds of five star, glowing reviews, they will trust the podcast’s authority and be more eager to listen to the show. Brands also take notice and partner with podcasts that can show results.
Apple Podcasts is still #1
Not all podcast sites have the option to rate or review, but Apple Podcasts (formerly iTunes) is still king when it comes to podcast discovery. High ratings and reviews in Apple Podcasts will give a show a huge boost and help new listeners discover the show.
Use our templates to help listeners leave reviews
If you’re a podcaster, it’s important to let your listeners know that you appreciate their reviews, so don’t be afraid to ask for them. Feel free to use our examples for how to leave a review on Apple Podcasts from a desktop or from a mobile app.